Taking a chomp out of the mess that is US politics, one issue at a time...
Sunday, April 20, 2008
Props to Sarah Marshall
I just have to commend Universal Pictures on their advertising strategy for the new movie, "Forgetting Sarah Marshall. Due to the elementary-type slogans, such as "My mom never liked you Sarah Marshall", my boyfriend and I braved opening night last night to go to the Grove and see it. The unique advertising strategy has caused quite a stir in Los Angeles this past month and the movie definitely lived up to the hype. It's hilarious! I'd recommend it to everyone.
On an even cooler note, the director and main actor came to the theatre before the showing, wasted and taking pictures of the audience. It as quite a night!
The advertising strategy is the most interesting aspect of the movie for me. Recently I was talking with a peer about the need for unique and outlandish advertisements in our current society where we literally are bombarded with ads every second of the day. The Figueroa Post goes on to say that Universal Pictures hoped that this innovative strategy would leave LA and the rest of the country scratching their heads, wondering "who the f$%& is Sarah Marshall". And it did just that. Kudos Universal Pictures!